Bar Blur is a premium whisky & cocktail bar inspired by British rock music from the 90s. ZeeDo was asked to develop a distinctive and cohesive brand identity for them. The project was truly holistic, encompassing visual identity, interior environment, as well as art direction. The design outcome celebrates the art, heritage, and sophistication of whisky culture, which establishes Bar Blur as a go-to destination for whisky enthusiasts, offering a timeless yet modern experience that reflects its curated ambiance.
ZeeDo created a typography-based logo that embodies Bar Blur's modernness and elegance. By incorporating the element of whisky ice, the logo is seemingly always evolving, reflecting the joyful state of having whisky. The refined colour palette of deep browns, black and gold, evoking the warmth and depth of whisky. Altogether, the visual identity reveals the brand's premium and artistic nature.
The interior environment, created in collaboration with YIDE, is an immersive dive into the world of Bar Blur, where whisky, music and culture live together. It was important that the experience from brand visuals to the actual space was seamless. The photography captures the ambiance, design details, and overall essence of the space, showcasing its unique appeal to a discerning clientele.
